BSG, Aria Combine for Risk Management Product for GamingSep 17, 2008 10:00 AM CDT
TMCnet.com
By David Sims, TMCnet Contributing Editor
BSG, a vendor of advanced payment services for digital media merchants, and Aria Systems, a provider of billing and life cycle management products to monetize games, have announced delivery of a global risk management product specifically designed for gamblers.
"Ensuring safe and secure transactions is a key determining factor in protecting paying gamblers from a negative experience," BSG officials say.
The product is designed to help game publishers prevent fraud from occurring and reduces charge backs and revenue loss, while "maintaining a fair and positive experience" for their gamblers, officials of both firms say.
The joint product combines Aria System's proprietary gambler billing and CRM data with BSG's Advanced Payment Gateway (News - Alert) data for analysis of gambling transactions in real time, analyzing gambler membership profiles, forum, guild participation and unique registered user profiles to determine who could pose a risk to other customers.
By identifying those gamblers who have what BSG officials characterize as "an ongoing and trusted relationship" with publishers via third-party channels, and then customizing the product by geography, genre and industry experience, BSG and Aria Systems officials say the products lets publishers "protect" gamblers and the gambling experience, as well as their revenue streams.
"Working with Aria Systems, we're able to distinguish those pockets of suspect users from good users so that game publishers can reduce the incidence of fraud, charge backs and other forms of revenue loss," said Greg Carter, CEO of BSG.
Earlier this month Aria Systems and Clareity Security, a provider of user authentication and transaction verification solutions, announced a partnership in which Aria Systems will offer Clareity Security's patented TEXT-pass+ product to itsSaaS ( News - Alert) billing prospects and clients.
"Working with our partner Clareity, through their TEXT-pass+ product, we are offering our customers yet another layer of fraud, theft, and security protection," says Alleen Sangiuliano, Director of Business Development for Aria Systems.